Marketing & Sales
From high production level videos to pop-up stores, our services are built to help you reach customers wherever they are; online, in-store, or in the community
Content Dev.
We create photo, video, and animation content at a true studio level, giving your brand access to professional production quality that stands out in any market. Our network includes experienced creative teams, influencers, actors, and models with access to premium locations across the US, Canada, and Europe, we produce cinematic visuals and compelling storytelling that elevate your marketing campaigns.
Social Media
We design and manage complete social media strategies that align with your brand’s goals and connect you to your target audience. Our team develops tailored content calendars, ensuring every post, story, and campaign works toward building awareness, driving interaction, and generating leads. From copywriting to graphics, video clips, and animations, we create original content designed to stand out in crowded feeds.
Events & Pop-up
Our team helps organize branded events, and deploys trained sales teams to represent your company on the ground. In addition, we design pop-up stores that create experiences, allowing you to engage directly with customers and test new markets. Whether it’s a trade show, conference, or retail activation, we ensure your brand has a strong presence.
Website Dev.
While not in-house, we work closely with trusted partners who specialize in building high-performing websites and applications from the ground up. Whether you need a simple business website or a complex, scalable application, our network ensures your digital presence is designed to attract customers, rank effectively, and support long-term growth.
Sponsoring Events & Influencers
We connect your brand and product to some of the largest events, gathering and influencers available.
Merchandise
We also work with skilled designers and artists who create customized merchandise that reflects your brand’s identity. From concept development to production-ready designs, our creative teams deliver high-quality artwork for apparel, accessories, and promotional products. This allows your company to strengthen brand visibility, engage customers, and stand out with unique, professionally crafted merchandise.
Sales teams
We have dedicated technical sales professionals who specialize in presenting and selling your products across global markets and events. Our team can effectively communicate your value proposition and drive sales in diverse environments. Whether at trade shows, conferences, or direct market entry campaigns, we ensure your products are positioned to attract buyers, generate leads, and achieve measurable growth.
Marketing Process Example
Handmade Nepalese Clothing - San Francisco Target
A small Nepalese maker of handmade, hippie-style clothing (the Client) engaged Vera North to launch and scale its presence in the San Francisco Bay Area, with a primary strategy of building brand equity through high-quality content produced in Kathmandu, Nepal, organic social growth, and targeted pop-up retail in college towns, malls and cultural neighbourhoods across San Francisco. The goal was to achieve a profitable online-first business while using pop-ups to accelerate customer acquisition, product feedback, and local wholesale opportunities.
This case study summarizes the situation, our 4-step approach, recommended program (creative + channels + pop-ups), a 6-month illustrative budget, projected financial scenarios, implementation plan, and risk mitigations. The structure and language follow the crisp, insight-driven style used in top consulting case reports.
Client Situation
The client produces hand-crafted, Nepalese-style hippie clothing such as tops, dresses, wraps, and accessories. Each piece has high artisanal value and limited production runs. The market objective was to penetrate the San Francisco Bay Area, build a direct-to-consumer channel (website + socials), and test retail demand through pop-up events in colleges, malls, and cultural districts.
Key constraints included a limited marketing budget, lead time for production in Nepal, the need for reliable cross-border logistics and customs, and a desire to keep branded control while selling primarily online.
Framework
We used a four-stage, hypothesis-driven approach consistent with leading consulting problem-solving practice:
We began by defining and segmenting the target customer personas in San Francisco, focusing on college students, festival shoppers, conscious fashion buyers, and tourists. We then created and tested a high-quality content strategy using lookbooks, short social videos, and lifestyle photography produced in Vancouver. These assets were designed for paid and organic channels as well as pop-up merchandising.
Next, we deployed social campaigns, micro-influencer partnerships, and pop-up activations to test price points, SKUs, and conversion rates. Finally, we scaled and optimized based on early performance, refining product assortment, reallocating ad spend, and expanding e-commerce fulfillment through US-based warehousing and marketplace integrations.
Our Process
Brand and content (Vancouver & Zurich)
Our production teams in Vancouver & Zurich will produce 5–7 hero videos, 50–100 lifestyle and product photos, and short-form UGC templates. These assets will populate an Instagram and TikTok content calendar, an e-commerce catalog, and a brand film for the website and advertising campaigns.Social and community
A consistent organic posting strategy (3–5 times per week) will be implemented, supported by community management and local micro-influencer partnerships. Paid social tests on Meta and TikTok will target Bay Area audiences, particularly college towns and festival-goers.Pop-up retail program (San Francisco)
Over six months, approximately eight pop-up activations will be hosted across college campuses, high-traffic malls, farmer’s markets, and cultural neighborhoods such as Haight-Ashbury or the Mission District. Each pop-up will aim to acquire emails, sell products, gather feedback, and identify potential wholesale or consignment opportunities.E-commerce and operations
A new website optimized for conversion will be launched with integrated checkout and POS functionality. Small-scale warehousing will be established in the US to support quick delivery and returns. Sales will remain online-first, with local pickups or returns offered during pop-up events.
Pop-ups in culturally relevant San Francisco locations build brand awareness, enable real-time feedback, and foster direct relationships with customers.
The online-first model preserves margins, supports scalability across North America, and allows for flexible logistics as the brand grows.
This structured and data-driven approach balances creativity with measurable impact and risk control, aligning with the disciplined problem-solving methods used by top consulting firms.
Contact us
We connect your brand and product to some of the largest events, gathering and influencers available.
